Empowering Brands. Elevating Rewards. Inspiring Innovation.

Get In Touch

We are here to help and answer any question you might have. We look forward to hearing from you.

phone
Contact@teampromotions.in

Reach us here

phone
Team Promotions Private Limited

Unit no 1142, Tower B, ITHUM TOWER, Block A, Industrial Area, Sector 62, Noida, Uttar Pradesh 201301

Project Details

  • Home
  • Project Details

Revolutionizing Retail: How Anmol’s Loyalty Program Redefined Success in a Hyper-Competitive Marketplace!

mac-book
Anmol Biscuits company

Anmol Industries Limited is a leading Biscuit Manufacturing Company in India. It was formed in 1994 and has ever since been gleefully busy in manufacturing. The company desires to be in the pinnacle of the list, paying a firm attention to the growth of the conglomerate.

Before the Retailer Loyalty Program:

  • Low follow up of offers given. Lack of Automation. Low Budgets avaialble
  • Regular updates not going to the brand.
  • Retailers resources spent on other brands.
  • Retailers loosing their targets with little margin.

The Transformation:

Planning and Execution

  • Retailers purchased different SKU Cartons of Anmol Biscuits. Campaign stickers attached to the Cartons from the Company.
  • Every Carton had some points attached to it.
  • The Retailer had to collect the points and at the end of the offer the gifts will be given to the Retailers depending on the points collected.
  • At the end a lucky draw was also conducted so as to make the points collection and redemption more lucrative.

The Campaign:

  • Rolled out the Campaign for Anmol Biscuits Retailers.
  • 9 Different Slabs Designed With at least 4 gift options in each slab.
  • Assisted in Designing Stickers and Creatives of Vouchers.
  • The Perceived Value of the Gifts was much higher as compared to the budgets available for the particular Slab.
solutions

After the Retailer Loyalty Program: The Team Promotions magic!

  • New Sales Figures were recorded for the entire scheme period.
  • Increased Retailer satisfaction led to repeated purchase which was again a new height for the brand.
  • Increased Customer satisfaction led to repeated purchase which was again a new height for the brand.
  • Real time feedback from the retailers about the scheme through call center support. Increased penetration and brand awareness in the markets in the number of queries raised during the period were resolved promptly.
  • Campaign ensured Brand Loyalty and also enjoyed word of mouth publicity.
  • Overall sales increased to approx 2-3% through Retailer Loyalty Program.
Linkedin (9)
Google+ (110)
Instagram (0)
Previous Case Study
Next Case Study